When you meet someone that inspires you to re-examine your lifestyle, rocks the very foundations of human limitations and makes you feel like you can walk through brick walls; it’s only fair that you share the knowledge. James ‘Iron Cowboy’ Lawrence is a Canadian triathlete who holds the World Record for running 50 Ironman Triathlons in 50 consecutive days across all 50 states of America. Just to be clear, an Ironman Triathlon consists of a 3.86 km swim, a 180.25 km bicycle ride and a marathon 42.20 km run raced in that order and without a break. Widely considered one of the most difficult one-day sporting events in the world; James upped the ante considerably by proving many wrong; even coining the popular hashtag #DoubtMeNow.
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