ABBA have teamed up with music mogul Simon Fuller for a new “live digital experience”, launching in 2018.
The Swedish pop group split in 1982 but have held brief reunions since, notably in 1986, 1999 and earlier this year. Fans have long hoped for a full live reunion, but speaking last year, member Björn Ulvaeus once again said that ABBA would never reform.
Spice Girls boss Fuller, Universal Music Group and ABBA have now announced what has been described as a “groundbreaking venture that will utilise the very latest in digital and virtual reality technology”.
“The aim is to create an original entertainment experience… which will enable a new generation of fans to see, hear, and feel ABBA in a way previously unimagined,” a press release adds.
Few details are known about what the project will mean in actual terms but it has been speculated that ABBA will appear as holograms. Billboard reports that Fuller “has been quietly investing in virtual reality technologies, developing hyper-realistic digital humans in the field of entertainment.”